Socktoberfest WIP

The picture bears witness to my lack of a finished socktoberfest project. Fortunately I am now on the cuffs so the pace should pick up a little. This is my first toe-up sock and first short-row heel. I got creative on the heel. I guess it is a flap-on-the-bottom heel and then I tried short rows. I would like to figure out a better way. My son has a 'deep' heel and so I could not start the short row heel when the sock reached his ankle bone because there were still about 2-1/2 inches before the back of his heel. Suggestions?